Insights
Over the last few years, Data Analytics has become an increasingly popular buzzword. Since 2010, the online search volume for the term has grown by over 10x. Today, it’s hard to find any product or industry that isn’t blasting messages about Data Science, Machine Learning, and Artificial Intelligence (AI). Everyone wants to use Predictive Analytics … Challenges in Demonstrating the Value of Marketing Read More »
As organizations continue to expand their data and analytics footprint, we are seeing a growing trend of companies moving towards a single integrated platform to house and manage their data. While this is hardly an emerging trend in the market at this point, we still see many firms hesitant to make the leap. While I …
In my last post I covered all of the great benefits of a successful implementation of a modern BI and analytics platform. Knowing all those benefits and how valuable they can be to an organization, it may be a wonder why so many companies still lag behind in their reporting capability. The fact is, many …